Copenhagen Cocktail Academy

Copenhagen Cocktail Academy is so much more than ’just’ cocktail catering. That was the message, that owner Jannick Gram and his skilled staff wanted to convey through effective communication on a new website.

Catering is often thought of as the provision of food and drink at social events and company lunches. Cocktails on the other hand, rhyme with parties and punches. We wanted to put spotlight on Copenhagen Cocktail Academy’s creative, yet top professional approach to its line of business, and to communicate the company’s vision of being the no.1 preferred and most successful cocktail partner in the industry.

The answer was to create a new state-of-the-art website with three main categories: ‘Business Solutions’ for corporate clients; ‘Private Cocktail Events’ for catering for private clients; and ‘Jannick Gram’ for Consultancy Services. The three business areas are linked together and conveyed communicatively and highly visually on a stylishly designed website and via social media, and a more explicit professional tone of voice aims at corporate customers to a much larger extent than before.